AUTOGLYM TRADE PACKAGING
Autoglym is a British manufacturer of a range
of car care and valeting products, which are sold
in over 45 countries.
The Autoglym trade packaging required the following deliverables: Consistency across the AutoGlym Professional range of products,Better understanding of the usage of each product through packaging communication, A Templatable style to be used across the product range, More Impact on shelf and against competing brands
As a way of creating a more ‘dynamic’ packaging, but also to help the consumer understand which part of the car the product should be used on, I used a wireframe car - which highlights where the product should be used, as the focus visual on pack. Another advantage of this, is that a detailed wireframe, gives the impression of a closer and more thorough clean.