LTA TENNIS REQUIRED A NEW DESIGN STYLE AND
TEMPLATE CREATING TO ADVERTISE THEIR TOURNAMENTS -
EASTBOURNE INTERNATIONAL, NOTTINGHAM OPEN
& BIRMINGHAM CLASSIC. I CREATED A TEMPLATEABLE STYLE
TO BE USED ACROSS ALL MEDIA ALLOWING FOR ALTERNATIVE
PLAYERS, AND ALTERNATIVE MESSAGES TO BE USED.
The design template was implemented across multiple POS materials such as ticket folders, posters, advertisements, magazine covers, crowd stand banners. The ease of implementation allowed for multiple players and sizes to be used, creating a more effective and engaging campaign.
To ensure consistency across the range of
materials for the tournaments, I created a set
of precise guidelines.