My Life is an online counselling group comprising of rehabilitation clinics as well as a mental health app providing 24/7 ongoing counselling support for patients leaving the clinics and for the general public. It targets anyone with mental health issues, whether it is depression, stress, anxiety, low self-esteem, anger management issues, grief, eating disorder, as well as addiction in all its forms. I designed a brand and visual identity that reflects their work, cutting edge technology and brand positioning.
A full set of guidelines and assets were created for the brand.