Autoglym
Professional Range
Autoglym is a British manufacturer of car care and valeting products, which are sold in over 45 countries. I designed an overhaul of their professional packaging range, adding an innovative new design system, which utilised a 3D car wireframe, with colour in the specific area of the car which the product can be used on.
This new design system, whilst firstly being visually impactful on shelf, it also is designed with the user in mind allowing them to easily see where the product should be used. Impactful and templatable.
The Autoglym trade packaging required the following deliverables: Consistency across the AutoGlym Professional range of products,Better understanding of the usage of each product through packaging communication, A Templatable style to be used across the product range, More Impact on shelf and against competing brands
As a way of creating a more ‘dynamic’ packaging, but also to help the consumer understand which part of the car the product should be used on, I used a wireframe car - which highlights where the product should be used, as the focus visual on pack. Another advantage of this, is that a detailed wireframe, gives the impression of a closer and more thorough clean.
