Filoli historic house
and gardens
Nestled in California’s picturesque Bay Area, Filoli is a historic country house, offering year round events and attractions. I have worked with the brand over multiple years and projects, creating illustrated maps, design campaigns, branding and advertising, to showcase new attractions and help with their development and growth.
Leaflet Design
Across the 2025 and 2026 seasons, I brought Filoli’s seasonal events to life through a series of engaging promotional leaflets. From the vibrant Trolls campaigns to the Summer Stage events, I crafted key visuals that captured the magic of the estate and inspired visitors to keep coming back.
Trolls
In 2025, Filoli worked with world-renowned artist Thomas Dambo, to display 6 of his famous Trolls sculptures throughout the Filoli estate and across their trail walks. I created a series of key visuals to market and advertise their arrival at Filoli, I focused on child engagement within the visuals to create an emotional connection.
Alongside the visuals, I also created an illustrated activity book, acting as a fun trail guide to enhance visitor experience.
Summer Stage
In 2025, Filoli launched a festival series of concerts. The brief was to take inspiration from 60’s Woodstock vibes. `i created the brand and illustrated poster for the event, using vibrant colours, and a golden hour sun setting behind the Filoli house and the stage, surrounded by vibrant `summer flowers.
I also resized the design for various digital and print size.
The 2025 design was received well, and utilsed for the 2026 festival of concerts. Using an update colour palette to keep the event advertising fresh and new for the new year.
A Map for all seasons
Maps are integral to the Filoli visitor journey, serving a dual purpose as both powerful marketing tools and essential navigation aids.
I developed a versatile digital illustrated map system that captures the estate’s natural beauty and architectural heritage, built around a flexible framework that adapts easily to seasonal events.
