Illustrated Maps
Below is a selection of my custom illustrated maps. A well-crafted illustrated map does more than just guide your visitors, it elevates their entire experience. Serving as both a practical navigational aid and a powerful marketing asset, a custom map delivers exceptional long term value. Long after your initial investment, it can be used across promotions, merchandise, and events to keep your attraction fresh and enticing to new audiences.
I am deeply passionate about creating beautiful, cost-effective maps. If you are looking to bring your attraction or company to life with a custom illustration, I would love to collaborate with you. Please get in touch at erik.roy.jensen@googlemail.com
Chester Zoo
For the 2024 and 2025 seasons, I created a new illustrated map for Chester Zoo, their old map had become outdated and difficult to adapt whenever a new attraction was added.
My chosen style and illustration brought the attraction to life and allowed for the expansion of the new ‘Heart of Africa’, and Reserve Hotel onto the map.
The zoo welcomed more than 2.1 million visitors in 2025, breaking all previous attendance records since opening in 1931.
Filoli
After initial designing a stylised illustration, focused on the Filoli House in 2023, for the following year Filoli required a new illustration, which could focus more on showcasing their entire estate and ground, including the stunning redwood walks.
Part of the brief was also to create a map that could change throughout the year, to showcase seasonal events which were happening. The final result is a map for all seasons, capturing the true beauty of Filoli.
Parkdean Resort Warmwell
Parkdean Resorts is the largest holiday park operator in the UK. For the 2021 holiday season, Warmwell Parkdean Resort needed a new map to showcase the full range of amenities and attractions within the park. I created an illustrated map that brought the park to life, providing an engaging and clear visual representation of its offerings.
LMC Design Office
LMC Design is a design consultancy in London. I created a fun illustration as a personal project
Chessington Hotel Map
This map was created for the hotel lobby at Chessington World of Adventures theme park. They required a very simple map to give hotel guests a brief insight into the hotel offering. I create a very naive and simplistic style for this map.
Filoli
This original map created by Filoli, used a three point perspective, and focused entirely on the house, and showing the stunning landscape in the distance.
