Leeds Castle
Leeds Castle in Kent required a rebranding to better suit their positioning as “the loveliest castle in the world”. Leeds Castle required a better way to visually present Leeds Castle as a glamorous retreat, embodying luxury, entertainment, influence, and enchanting beauty.
The new visual identity gives Leeds Castle a distinctive presence, I focused on unique elements about the decor and design of the castle and surrounding area, and tailored my design around that, to create a truly unique and iconic visual identity.
Predominantly in the past their visual style has been very dark and masculine which didn’t reflect the personality.
I created a series of assets and visuals aimed at repositioning the brand.
Leeds Castle was owned from the 1920s by Lady Baillie, who saved and transformed the castle to what it is today, a lot of her personality and style was reflected throughout the designs.
To develop the brand style, I created a series of art deco inspired frames, these would characterise the feel, architecture, flowers and decorations throughout the castle, but also could be used to focus on specific events and occasions.
Leaflet Design
Over the past few years I have designed seasonal leaflet for Leeds Castle, following the new visual style and keeping the design consistent, whilst also progressing and adding to the suite of assets available to them.
One of the key elements within Leeds Castle is its extravagant decorations and patterns, I created repeating vector patterns based on these, to be used as wallpapers for the brands designs.